Move over, Santa: There’s a new holiday character in town.

But instead of delivering gifts, he’s hellbent on a single mission: stealing cranberries.

This is Cranpus, the star of Ocean Spray ’s new holiday campaign, played by award-winning actor Bryan Cranston.

With his goat-like horns, beard, and sharp claws, Cranpus is based on Krampus, the demonic mythical figure who accompanies Saint Nicholas and punishes naughty children in European folklore.

But Cranpus spreads a different kind of mischief. He loves cranberries in all forms, hogging the sauce at the dinner table, swiping it off someone’s sandwich, and pushing aside an unsuspecting karaoke singer to belt out a tune about “cran.”

Ocean Spray introduced Cranpus in an ad rolling out today (Oct. 22) across social media, TV, streamin

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