Marc Pritchard, the chief brand officer at Procter & Gamble—and among the marketing industry’s most celebrated names—announced Wednesday that he is stepping down as chair of the Association of National Advertisers, or ANA, a leading industry group.

Pritchard, 65, made the announcement onstage at the ANA’s annual Masters of Marketing event in Orlando, Florida. He has led the group since 2016.

“The Association of National Advertisers is a uniquely consequential force in our industry, serving as the leading voice, advocate, and source of knowledge to enable growth for marketing professionals, brands, and businesses,” Pritchard told ADWEEK in a statement. “It’s been an honor to serve as Chairman of the Board and work alongside so many talented industry leaders to continue fulfilling what the

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