Tex-Mex combo Grupo Frontera has entered into a worldwide distribution agreement with The Orchard, the Sony-owned music distribution company, covering both new releases and their existing catalog. Through this partnership, the band will gain access to The Orchard’s full suite of services and expansive global network, marking a significant step in their international growth.

The announcement aligns with the launch of Grupo Frontera’s new label, BorderTown Records, which will debut with the band’s third studio album, Lo Que Me Falta Por Llorar, arriving this Thursday (Oct. 23) at 8 p.m. EST. The album signals a bold new chapter for Grupo Frontera, transforming what they call “melancholy into rhythm and vulnerability into strength” through 13 tracks that reflect on love, loss and resilience.

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