Commentary by Bill Bullard, CEO, R-CALF USA

It’s time we consider facts, not beef industry propaganda.

Fact No. 1: The U.S. beef cow herd is the smallest it’s been in seven decades.

Fact No. 2: Both domestic beef demand and consumption have increased over the past decade.

Fact No. 3: For the past 2 ½ years, cattle have commanded the highest nominal prices in history – nominal meaning the price isn’t adjusted for inflation.

Fact No. 4: For the past 5 ½ years, consumers have been paying the highest nominal beef prices in history.

These facts are inarguable. They’ve been measured and confirmed with trusted data from the U.S. Department of Agriculture and Kansas State University. And it is these facts that are now being frequently discussed by major media outlets.

The current media

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