Sales are underway related to the residential component of the future Pendry Hotels and Resorts project underway in The Gulch.

Relatedly, and according to a release, the Nashville office of Los Angeles-based Redeavor (read more here ) is handling the marketing and sales effort.

One-bedrooom units begin at $1.25 million.

The announcement comes after a tower crane recently was erected on the construction site, with full-scale work having been underway since July (read more here ).

The 30-story building that will house the high-end boutique hospitality concept’s hotel and the residences will offer an address of 701 Seventh Ave. S. and be a component of the unfolding mixed-use development Paseo South Gulch.

A 2027 opening is eyed.

The future Pendry Hotel component will offer

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