Party City is officially rising from the retail graveyard—and its first stop is Union Square. Less than a year after shuttering all of its U.S. stores amid bankruptcy , the country’s onetime king of confetti and costumes is back in New York City with a limited-time Halloween pop-up.
Now open at One Union Square West through October 31, the temporary store is a nostalgia hit wrapped in orange and black. Inside, it’s wall-to-wall wigs, costumes, décor and balloons—the sort of glorious chaos that once defined the chain’s pre-party rush. Whether you’re trick-or-treating through the Village , heading to a themed rooftop bash or simply haunting your apartment with faux cobwebs and animatronic skeletons, this comeback kid has you covered.
The return comes after Party City’s dr