National Chocolate Day is getting a little bit sweeter for New Yorkers this year with the arrival of Bissinger’s Handcrafted Chocolatier, opening October 28 inside Macy’s Herald Square.

The family-owned brand, which traces its origins back more than 350 years to Paris, is unveiling its first-ever New York boutique: a milestone moment for a chocolatier that’s long prided itself on marrying old-world craftsmanship with modern indulgence. Located on the sixth floor of Macy’s Herald Square , the new shop transforms a corner of the historic department store into a full-fledged chocolate destination, inviting visitors to sample, shop and savor its artisanal creations.

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Bissinger’s has long been a quiet legend among chocolate devotees. Founded in the 17th c

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