What you need to know • Amazon announced a new AI shopping feature rolling out to users today (Oct 23) called "Help me decide." • This feature leverages a users search history and product preferences to compile a "Top Pick," "Budget Pick," and "Upgrade Pick," for a more informed decision. • This is rolling out for Android and iOS users in the Amazon app today, as well as those shopping via a mobile browser.

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Amazon's expanding its in-app shopping AI software to help users who are torn in their search for the right purchase.

Earlier this morning (Oct 23), Amazon announced that it's sta

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