Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, browsing and shopping history on Amazon to suggest products and describe why a particular product is right for you

For example, if you’re shopping for a camping tent, and have looked at sleeping bags for four people, stoves, and have bought camping boots, Help me decide would suggest an all-season, four-person warm tent. The tool will initially stick to the price range you’re currently browsing, but it can also suggest cheaper or more expensive items if you choose to see more options.

Amazon says the “Help me decide” button will show up after a user has browsed through many similar listings

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