The last thing Australian singer-songwriter Mezz Coleman expected to hear was that Spotify had removed her debut album from its streaming platform.

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After all, her two-year-old body of work had already reached tens of thousands of listeners on the platform.

Yet an email from distributor DistroKid on July 3, 2025, said that the entire album had been removed because listens on a single song were "artificial".

Her experience, shared by other Australian artists, raises the question: how far should a mega-corporation go to protect itself from artificial intelligence (AI)?

'Challenging, disheartening and eye opening'

Spotify, by far the largest

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