During the annual HLTH conference in Las Vegas this week, Optum , the data analytics subsidiary of UnitedHealth Group, announced the launch of Optum Real , a real-time claims management system that is designed to remove the friction between providers and payers when it comes to submitting claims and getting reimbursed in a timely manner.

The announcement is not a moment too soon, given that provider resentment against what they believe is a policy of “delay and deny” by insurers has reached a boiling point. Executives from the company took the stage at HLTH to explain how the vast majority of claims get processed quickly and it is just a few that gives people headaches. The reason for this: lack of transparency.

“If I have to summarize it in one word, I would say the biggest challeng

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