Perfetti Van Melle North America announces Kim Yansen as company’s new head of sales

Perfetti Van Melle has announced the appointment of Kim Yansen as head of sales, U.S.

Yansen joins the company with more than two decades of experience in sales and marketing leadership across some of the world’s most iconic consumer brands.

In her role as a key member of the commercial leadership team, Yansen will lead sales across the U.S. market, focusing on strengthening customer partnerships, driving commercial excellence and accelerating growth across Perfetti Van Melle’s brands, including Airheads, Mentos, Trident, Chupa Chups and more. She succeeds Sales VP Dan Hamilton who is retiring later this year after greatly expanding Perfetti’s U.S. sales and customer success over the last eight years.

“We are thrilled to welcome Kim to the Perfetti Van Melle family,” said Brian deWerff,