Consumers plan to spend an average of $890.49 per person on holiday gifts, decorations and other seasonal items this year — the second-highest amount on record, just 1.3% below last year’s all-time high of $901.99 — according to a newly released National Retail Federation (NRF) survey .

Early shopping also continues to be popular, with 42% of respondents indicating that they plan to begin at least browsing and buying for Christmas, Hanukkah and Kwanzaa before November. However, 63% plan to wait until the traditional Thanksgiving weekend timeframe to do most of their shopping (up from 59% in 2024).

“Kentucky retailers are ready to make this holiday season merry and bright for shoppers across the Commonwealth,” said Tod Griffin, president of the Kentucky Retail Federation. “Despite linge

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