MUMBAI: Piyush Pandey, a Padma Shri recipient and architect of the Indian advertising, passed away at the age of 70, it was announced on Friday.

Pandey, the Executive Chairman and Chief Creative Officer Worldwide of Ogilvy, was widely regarded as the architect of modern Indian advertising. According to the advertising agency, he was "battling an infection that took a serious turn."

“To our entire Ogilvy family, It is with an unfathomable sense of loss that I write to you about the passing away of our beloved Piyush Pandey. Piyush was battling an infection that took a serious turn. He passed away peacefully this morning. I cannot even imagine how each one of us is going to process this terrible loss in our own way,” according to the agency statement.

Pranav Adani, Director of Adani Ente

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