Indian advertising veteran Piyush Pandey passed away on Thursday, leaving behind a legacy that celebrates India's culture and voice with iconic advertisements. His ad campaigns connected the audience through emotion, humour and storytelling that continues to resonate even today. He transformed not just the tone but the very grammar of Indian advertising. Here's a revisit to Pandey's iconic ad campaigns:

2014 BJP Election Campaign:

Piyush worked across brands and even politics. He was behind the BJP election campaign slogan 'Ab Ki Baar, Modi Sarkaar', which became the defining line of the election that year.

Fevicol’s legendary “Egg” commercial:

Piyush's creativity for the adhesive brand went beyond imagination. With humorous storytelling, he highlighted unbreakable bonds with a series

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