New Delhi: Expanding beyond its traditional strongholds, Hero MotoCorp has officially stepped into the United Kingdom, its 51st international market, positioning itself directly against established Japanese and European motorcycle brands.

What stands out is Hero’s choice of product. Instead of starting with commuter bikes, the company is debuting its British operations with the Hunk 440, a mid-capacity motorcycle tuned for performance enthusiasts. The bike meets Euro 5+ emission standards and falls under the A2 licence category, which is popular among new riders in Europe.

Hero’s UK Strategy: Premium First, Mass Later

Partnering with Lancashire-based MotoGB Ltd., Hero will begin operations through 25 dealerships across England, Wales, and Scotland. The network is projected to grow to 3

See Full Page