Tech Mahindra has introduced a new brand identity to coincide with its 39th anniversary. The update reflects the company’s evolution into a more agile and collaborative organisation positioned for the next phase of AI-driven transformation.

The new identity features a distinctive 'lozenge' symbol, a modern interpretation of the Mahindra Group’s ‘Rise’ beam, representing focus, ambition, and precision. Anchored in Mahindra Red, the refreshed design language brings a contemporary look across all global touchpoints, aimed at creating a cohesive identity for the company and its portfolio brands.

Mohit Joshi, CEO & managing director, Tech Mahindra, said: “For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by

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