Godrej Capital , the financial services arm of the Godrej Industries Group , through its subsidiary Godrej Housing Finance has unveiled its latest festive campaign titled ‘ Pakka Pata’ , aimed at promoting affordable housing finance solutions across emerging markets in India.

The campaign captures the emotional journey of first-time homebuyers and positions Godrej Housing Finance as a trusted partner in helping families transition from rented spaces to owning a home.

At the heart of the campaign is a simple yet profound insight: the desire for a ‘pakka pata’, a permanent address, remains one of the most deeply cherished aspirations in Indian households. The film depicts the journey of a young family moving into their new home. Amidst unpacked boxes and partially arranged rooms

See Full Page