From laughter-filled travel moments to celebrations of tradition and heartfelt storytelling, brands this week are blending creativity with culture to craft campaigns that truly resonate. Goibibo brings cricket banter to the travel experience with Rishabh Pant and Navjot Singh Sidhu, The Hindu reaffirms its commitment to authentic journalism, ITC Sunrise Spices celebrates Chhath Puja, Interio by Godrej highlights the emotional power of design, and Fortune tells a heartwarming AI-driven Diwali story.

Here’s a closer look at the campaigns that stood out this week.

Goibibo serves laughter with Rishabh Pant and Navjot Singh Sidhu

Goibibo’s new digital campaign unites Rishabh Pant and Navjot Singh Sidhu in a series of witty films that blend cricket banter with travel humour. The duo’s on-scre

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