ITV Digital announces the launch of Blink , a digital platform designed for the Gen Z audience, blending entertainment, sports, and lifestyle content in an interactive and culturally relevant way.

Blink serves as a space where Gen Z can explore, create, and connect. From trending reels and exclusive interviews to user-driven challenges and immersive experiences, the platform places young voices at the center of content creation.

Aishwarya Pandit Sharma, Chairperson, The Sunday Guardian Foundation said, “Blink isn’t just a channel, it’s a movement. It’s a space where young creators drive culture, creativity meets responsible storytelling, and diverse perspectives are celebrated every day.”

Building on ITV Digital’s digital storytelling foundation, Blink offers peer-driven, interactive

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