The Ontario government's recent anti-tariff advertisement featuring former President Ronald Reagan's voice has caused a significant disruption in trade negotiations between Canada and the United States. The ad, shared on social media by Ontario Premier Doug Ford on October 16, utilized an audio clip from Reagan's radio address in April 1987. U.S. President Donald Trump criticized the ad, labeling it as "fake" and asserting that the Ronald Reagan Presidential Foundation & Institute stated it was created "fraudulently."

In a post on Truth Social, Trump emphasized the importance of tariffs for U.S. national security and economic stability. He declared, "Based on the egregious behavior, all trade negotiations with Canada are hereby terminated." Trump further accused Canada of deception, stating, "They fraudulently took a big buy ad saying that Ronald Reagan did not like tariffs, when actually he loved tariffs for our country, and its national security."

The Ronald Reagan Foundation responded by asserting that the advertisement misrepresents Reagan's original message. They noted that the Ontario government did not seek or receive permission to use and edit Reagan's remarks. Despite the backlash, Premier Ford defended the ad, stating, "Canada and the United States are friends, neighbors, and allies. President Ronald Reagan knew that we are stronger together. God bless Canada and God bless the United States."

The content of Ontario's advertisement argues against the imposition of tariffs, suggesting that while they may seem patriotic, they ultimately harm American workers and consumers. The ad warns that high tariffs can lead to retaliation from foreign countries, resulting in trade wars that shrink markets, shut down businesses, and lead to job losses. It advocates for rejecting protectionist policies in favor of fair and free competition to ensure economic prosperity.

In contrast, Reagan's 1987 address acknowledged the complexities of trade relations, particularly with Japan. He expressed reluctance to impose tariffs but justified them as necessary in response to unfair trade practices. Reagan emphasized the long-term negative impact of trade barriers on American workers and consumers, stating, "High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars."

Reagan's speech highlighted the importance of maintaining a commitment to free trade while addressing specific trade issues. He noted the historical context of protectionism, referencing the Smoot-Hawley Tariff and its detrimental effects during the Great Depression. Reagan's message underscored the need for cooperation among trading partners to promote economic growth and prosperity.

The ongoing dispute over the advertisement and its implications for U.S.-Canada trade relations reflects the broader tensions surrounding trade policies and their impact on national economies. As negotiations remain stalled, both governments face pressure to navigate the complexities of international trade while addressing domestic concerns.