Piyush Pandey, the man who transformed Indian advertising, passed away on Friday, October 24, at the age of 70. He was the creative genius behind iconic Cadbury, Fevicol, and Asian Paints campaigns. Several Bollywood celebrities penned emotional tributes mourning his loss, and now Shah Rukh Khan has taken to social media to remember his dear friend and collaborator.

Shah Rukh Khan Remembers Piyush Pandey

Shah Rukh took to his X handle (formerly Twitter) and wrote, "Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots." Read Also Piyush Pandey Death: Vivek Agnihotri Recalls Working With Him As

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