The Porterville City Council approved plans to update the city’s logo as part of an effort to modernize the city’s branding and strengthen its identity during Tuesday night’s meeting. The rebranding effort is designed to present a unified, professional image for Porterville across communications, signage, and digital platforms, while celebrating the city’s history and roots.

The Porterville 100 Logo will serve as the city's official logo next year to celebrate the city's 100 th anniversary as a charter city and the nation's 250 th anniversary. The logo features the city's iconic Farmer's Statue prominently with the American flag in the background to represent American's 250 th birthday. The emblem also says Porterville 100 America 250 with the years 1776 and 2026 and includes the ci

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