Amazon’s push to expand adoption of its demand-side platform is intensifying.

The company is approaching some agencies and offering free head-to-head testing of its platform, Amazon DSP, against rivals, according to a pitch deck obtained by ADWEEK and sources familiar with the matter. Amazon DSP helps advertisers buy digital ad space across the web.

In one email exchange reviewed by ADWEEK, Amazon also told an agency that it would foot the bill for the competitors’ ad inventory, technology, and media measurement tools required to conduct the test.

As part of the test, Amazon would run dual campaigns in its DSP and an agency’s chosen rival DSP for a minimum of four to six weeks, according to the slides, running during the same dates and time periods, with equal budgets allocated in both

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