Advertising legend Piyush Pandey died on Friday morning, October 24, at the age of 70. The man behind some of the most iconic advertisements and tag lines, including the "Ab Ki Baar, Modi Sarkar," was suffering from an infection.

His last rites are scheduled for Saturday.

Industry leaders have expressed sorrow over the demise of a legendary admaker whose vision and creativity transformed the Indian marketing industry.

Uday Kotak, the founder of Kotak Mahindra Bank, recalled Pandey's crucial involvement in creating the bank's 2003 launch campaign, which portrayed banking as "common sense."

“Sad that Piyush Pandey leaves us. He launched Kotak Mahindra Bank with a campaign in 2003, describing banking as “common sense”. Amazing out of the box thinker and a humble person. He weaved creativi

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