New Delhi, Oct 26: The Indian government is preparing to safeguard traditional media, including print, radio, and television, from the disruptions caused by rapid digitization, according to Union Information and Broadcasting Minister Ashwini Vaishnaw.

The government is focusing on removing regulatory hurdles in the media sector and introducing reforms in areas such as radio licensing and Television Rating Point (TRP) systems.

The government is also considering raising advertising rates for print and television media. The government is also attempting to integrate the Press Information Bureau (PIB), Central Bureau of Communication (CBC), and Registrar of Newspapers for India (RNI) to improve coordination between policy implementation and media outreach.

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