The Samsung S90F is, by far, my favorite OLED TV of the year.

This wasn't always the case. Around this time of the year, my colleagues and I usually spend a ton of time recommending LG's mid-range OLED over Samsung's when discussing value-packed OLED TVs.

But after I spent plenty of time with this TV for my Samsung S90F review, I started recommending it to friends looking to buy a new TV this year. Here's why the S90F came out on top in my personal ranking this year, and why I think it's even better than the LG C5.

The S90F is competitively priced

The Black Friday sales season hasn't officially begun, but the Samsung S90F is already priced competitively when compared with the rest of the OLED TV market. The 65-inch S90F debuted at $2,499, but since then, its price has plummeted by $900

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