As you’re hunting through real estate listings for a new home in Franklin, Tennessee, you come across a vertical video showing off expansive rooms featuring a four-poster bed, a fully stocked wine cellar, and a soaking tub. In the corner of the video, a smiling real estate agent narrates the walk-through of your dream home in a soothing tone. It looks perfect—maybe a little too perfect.

The catch? Everything in the video is AI-generated . The real property is completely empty, and the luxury furniture is a product of virtual staging. The realtor’s voice-over and expressions were born from text prompts. Even the camera’s slow pan over each room is orchestrated by AI, because there was no actual video camera involved.

Any real estate agent can create “exactly that, at home, in minutes

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