A goateed man draped in a white suit and black bow-tie — resembling the iconic founder of Kentucky Fried Chicken — stood out among the other Blue Jays fans in typical baseball attire sitting behind home plate of Game 2 of the World Series .

Photos and video of the mysterious man went viral on social media during the game, and set off a flurry of discussion about who he actually was. (The real Colonel died more than four decades ago, in 1980.)

The fast-food chain, however, later confirmed that the man behind home plate was not a random fan impersonating the Colonel, but rather an individual sent by the company itself .

“We changed the name of our iconic KFC Zinger sandwich to the Dinger, and sent the Colonel to Game 2 to hype that message,” said Azim Akhtar, the interim chief m

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