Indore (Madhya Pradesh): A new study from the Indian Institute of Management-Indore has found that companies adopting proactive environmental strategies can significantly enhance both their sustainability performance and market competitiveness.

Published in The International Journal of Logistics Management (2025), the study, titled “The Role of Environment Proactivity and Integration for Closed-Loop Supply Chain: A Strategy-Structure-Capabilities-Performance Perspective”, co-authored by Prof Saurabh Kumar explored how forward-looking environmental management practices could strengthen supply chain integration and lead to tangible business gains.

Drawing on survey data from 119 US manufacturing firms, the researchers applied the Strategy-Structure-Capabilities-Performance (SSCP) framewor

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