If at first you don’t succeed, try try again.

Brendon Babenzien can relate to that old saying — at least when it comes to his brand, Noah.

When he first decided to create a responsible men’s collection that would buck the industry trend toward trendy, throwaway fashion, it was a bust.

“It was a total disaster,” said Babenzien, who made his mark in fashion at Supreme . “I didn’t have enough money and I didn’t have enough resources. But it was received pretty well.”

That was in 2002.

So he shuttered the brand and “bounced around for a while” before returning to Supreme , where he had spent several successful years helping its founder James Jebbia create arguably the industry’s most-successful streetwear brand.

Although Noah hadn’t been around very long and wasn’t being produced,

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