PARIS — Les Deux, the Danish menswear brand with the French name, has planted its flag in the Marais. It’s the brand’s first flagship outside Scandinavia, and is the next step of its global growth ambitions.

France has become one of the brand’s strongest European markets, reflecting both Les Deux’s rising popularity and its ability to bridge casualwear and contemporary tailoring.

“We have had a lot of success with this Americana sportswear — the old football styles, rugby, and preppy looks,” said chief executive officer Kristoffer Haapanen. “That hits the key consumer, and especially the French consumer, that we want to target quite well.”

He’s one half of the duo behind Les Deux , along with chief brand officer Andreas von der Heide. The two launched the brand in 2011.

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