A small Saskatchewan town is looking for a new moniker and hoping to get some much-needed funds in the process.

The town of Duck Lake, about 80 kilometers northeast of Saskatoon, is accepting expressions of interest for its naming rights, with the minimum bid set at $10 million.

“We’re putting the name of the town up for sale — just the name,” said Mayor Jason Anderson.

He said interested parties would be buying the permanent naming rights.

“Their name would be on GPS. It would be on all the maps. It would be on The Weather Network,” he said, “That’s not just in Saskatchewan. I mean, that’s worldwide.”

He said the town hopes a corporation or someone who wants “to leave a legacy behind for their whole family” will put in an offer and capitalize on Duck Lake’s high-traffic location betw

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