It’s a conversation done to death that the world is travelling like never before. But what we often miss is why people are packing their bags. Not every passport stamp today comes from chasing sunsets or sightseeing sprees. Sometimes, it’s for something far more bite-sized, a snack.

According to new data from Skyscanner, nearly half of UK travellers (47%) say that local food and snack options are a top priority when booking a trip.

From tasting Swiss chocolates straight from the Laderach and Lindt boutiques to hunting down Japan’s limited-edition KitKats , people are literally crossing borders for edible experiences that connect them to local culture. And honestly, who can blame them? One bite can often tell you more about a place than any museum tour ever could.

Millennials lead

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