Lululemon Athletica Inc. has entered an arrangement with the National Football League and sports merchandiser Fanatics Inc. to develop a line of fan apparel as the yoga-wear retailer searches for new avenues of growth.

The new Lululemon collection, set to be announced on Monday, is the company’s first link-up with the league. The line includes clothes for all 32 NFL teams and will be sold through the NFL and Fanatics shops, along with team stores, beginning on October 28.

The merchandise will include hoodies and other core products across Lululemon’s key lines of apparel and accessories.

Lululemon has made a heavy push into competitive sports over the last year in an effort to push past its yoga roots and find new customers. The company is looking for answers to win over value-driven s

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