It’s a truth universally acknowledged that the best way to end a trend children find cool is for parents to get involved. And that’s exactly what Douglas and Heather Boneparth did with their viral 6-7 Halloween costume, which has gone viral online.

Speaking to Newsweek via email, Douglas Boneparth said "6-7 was an easy choice as well as an opportunity to put an end to the meme."

Why It Matters

So, what is the viral 6-7 meme , and what does it mean? TikTok has been flooded with posts that reference the two numbers and as of press time, there are 2.2 million posts under the 6-7 hashtag.

The meme is, in fact, meaningless, a so-called “brainrot” word. “Brainrot” refers to online slang terms, derived from trivial online content t hat social media users derive amusement from .

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