New Delhi: Arth by Emcure, a wellness brand from Emcure Pharmaceuticals, has partnered with former Indian cricket captain MS Dhoni for its new campaign titled "So Jao", aimed at raising awareness about the importance of sleep and holistic well-being.

The campaign underscores the critical role of rest in maintaining both physical and mental health, at a time when sleep deprivation is emerging as a widespread concern among working professionals and youth. Through this initiative, Arth by Emcure seeks to highlight how quality sleep contributes to productivity, emotional balance, and overall vitality.

As part of the campaign film, M.S. Dhoni appears in a relatable, calming setup, encouraging people to “slow down” and give their bodies the rest they deserve for better focus and health.

Nami

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