The government is planning a 26 % increase in print media advertisement rates. (Photo: Unsplash) Show Quick Read Summary is AI Generated. Newsroom Reviewed

The government is planning a 26 % increase in print media advertisement rates — the first such hike since 2019 (when the rise was 25%). The rate revision is expected to come into effect in mid-November 2025, once the Model Code of Conduct (MCC) lifts after the Bihar assembly elections.

This move is part of a broader reform agenda covering TV, radio and DTH, following recommendations by the Bureau of Outreach and Communication (BOC). Formal notification is expected by next month.

What It Means For The Key Publishers

The proposed government ad-rate hike is particularly significant for listed print media companies where printing a

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