For transparency, more solopreneurs are revealing their incomes

“Well, friends. I did it. I’ve now had my highest-income month of my life again.”

So begins a TikTok video by content creator Chelsea Langenstam detailing her “$56,244 income month” breakdown, along with deductibles, as a solopreneur.

Langenstam then outlines her various income streams: budget templates, brand deals, referral fees. “I don’t share to brag,” she says in the video, currently sitting at over 100,000 views. “I share because I want to show you what’s possible in real time.”

Her videos are among hundreds on TikTok and Instagram, lifting the curtain on how much solopreneurs of all kinds actually earn month to month—and exactly where each dollar comes from.

These “income breakdowns” sit within a wider trend toward financial transparency online. From “loud budgeting” to “no-spen