The Arab perfume boom is alive and well on Amazon.

Fueled by #FragranceTok and a growing global appetite for many of the affordable, oud-infused scents at the forefront of the space, Arab fragrance brands are among the fastest-growing in their category.

Data from Market Defense shows that on Amazon, United Arab Emirates-based Lattafa leads the trend, crossing the $100 million sales mark on the platform during the last 12 months, with its vanilla-infused Yara Eau de Parfum, $24, being its top seller during the period.

The gourmand scent is also the brand’s bestseller on TikTok Shop , where Lattafa has gone viral among female and male shoppers alike and exceeded $60 million in sales during the last year, per Charm.io.

“Yara was the original hero product for Lattafa, but consumers a

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