As the Gulf solidifies its position as the world’s biggest growth corridor for luxury, Majid Al Futtaim is placing a $1.36 billion bet on the future of experiential retail. The transformation of Mall of the Emirates, which celebrates its 20th anniversary this year, signals a bold reinvestment into brick-and-mortar retail and a formula for how shopping destinations are adapting to meet the demands of increasingly sophisticated consumers.

The expansion comes at a pivotal moment for the iconic mall, which welcomed more than 50 million visitors in 2024, with tourist contributions now accounting for 25 to 26 percent of traffic.

The sweeping vision will expand the mall’s footprint with 100 new stores while introducing game-changing amenities: Seven Wellness Club, a first-of-its-kind, 25,000-sq

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