It takes a lot more than a steady stream of sugar to keep a business going for more than a century — though the sweet stuff is the specialty at the General Candy Co. in Tower Grove South.

“We’re supplying happy,” said Bill Hellwege, who is the third-generation owner along with his brother Jack.

That’s not just a one-off statement. It’s a take on a motto his uncle coined for the business.

“Kids love candy, and adults do, too. It’s something that you don't grow out of,” said Hellwege, who himself certainly hasn’t.

General Candy Co. is marking 101 years of family ownership in 2025 by doing what it has always done: stocking local shops, concessions and small businesses with snacks, sweets and other vending items. This time of year, the warehouse is also busy with individual shoppers prepar

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