KALAMAZOO, MI –– Western Michigan University athletics has dipped into the craft beer market.

In an official brewing partnership with Paw Paw Brewing Company, WMU unveiled 1903 Gold on Wednesday morning –– a crisp, refreshing pilsner “specifically crafted and branded for Bronco fans,” according to a WMU release.

The Bronco-branded beer, which gets its name from WMU being founded in 1903, is set to be available for purchase at the Central Michigan-Western Michigan rivalry game this Saturday, Nov. 1, and will be served across all athletic venues going forward.

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“This beer is awesome, man,” Western Michigan athletic director Dan Bartholomae said. “When you’re drinking a beer with a big dubs up

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