The 2025 New York City Marathon is almost upon us, but the brand activations have already begun.

Many of the major players will go all-out with events for the World Major Marathon , extending the concept of marathon weekend well into the week.

Below, Footwear News has gathered events open to the public from Nike , Adidas , New Balance and more.

Adidas

Women’s Shakeout Run

Time: 6:30 p.m.

Day: Wednesday

Address: 22 Grand Street (Brooklyn Running Co., Williamsburg)

Girls Run NYC will host a 5K run for women only.

Marathon Marinara: Pasta Night

Time: 7 p.m.

Day: Thursday

Address: 222 Grand Street (Brooklyn Run Co.)

Adidas will join with Brooklyn Run. Co. for a 2 to 3 mile shakeout run followed by a pasta dinner.

Shakeout Run

Time: 8 a.m.

Day: Saturday

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