Pierre Robert , the voice of Philadelphia rock radio for 44 years as a DJ on 93.3 WMMR, died Wednesday. His agent confirmed his death to Rolling Stone . Robert was 70.

On the air from 11 a.m. to 2 p.m. every Monday through Friday, Robert — pronounced Ro- bear — was part of the fabric of Philadelphia. He was a colorful, ubiquitous figure, known for his long hair and gray beard and the welcoming way he saluted callers: “Great day in the morning!” His daily time on the air was punctuated by hearty laughs, self-deprecating jokes about his disregard for time (he was perpetually late, on “Pierre Standard Time”) and wafer-thin sports knowledge (to Robert, every Philly team was “the boys in blue”), and a playlist that, even in the era of corporate radio, took musical risks.

Born William Pie

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