HYROX’s cofounder and CEO Christian Toetzke says the only sustainable “work-life balance” is loving the work so much it becomes life—and he’s built a $140 million fitness-racing brand on that ethos while keeping the company lean and singularly focused on one product.

Yahoo Finance interview

In a recent conversation on Brian Sozzi’s Opening Bid Unfiltered podcast , Toetzke described “balance” as alignment through passion, explaining his energy comes from building HYROX rather than segmenting hours. This view is consistent with his long history of organizing mass-participation events and his bias for speed over bureaucracy.

“I’m a massive believer in work-life balance, but the question is always how we look at this. And, I’m a very privileged person because I don’t consider what I

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