may finally be ready to share the Century with the rest of the world.

The Japanese automaker has confirmed that it will spin off the nameplate as its own ultra-luxury marque, sitting above Lexus in the company’s portfolio. Toyota also unveiled its new flagship brand’s first concept, the Century Coupe, which is meant to go head-to-head with cars made by and .

The Century debuted in 1967, 100 years after the birth of Toyota Industries founder Sakichi Toyoda. In the nearly six decades since, the full-size saloon has served as the automaker’s flagship vehicle in its home country, used by the likes of the emperor, prime minister, and other powerful figures. The nameplate has all but been a Japanese exclusive since its debut—a limited number were exported to Europe and China during its second

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