In a concerted effort this month to shine a light on breast cancer awareness, Radio Mirchi launched its “Pink Mirchi” campaign across the Kashmir Valley, focusing especially on far-flung areas.

The initiative saw the team travelling deep into the district of Pattan and into villages of Bandipora, where they, alongside Dr Shabnam Bashir , engaged local communities in open dialogue, awareness drives and message of early detection and self-check.

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