Rewriting the Rules of Leadership: Doug Zarkin's 'Thinking Human' Approach

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of Moving Your Brand Out of the Friend Zone .

In this compelling conversation, Doug shares how he’s transforming a commodity category into an emotional brand experience through people-first leadership.

Doug’s career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria’s Secret Pink. Most notably, he spent 11 years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation that resulted in the company topping Entrepreneur’s Franchise 500.

Now, as the first-ever CMO for Take 5 Oil Change, Doug is applying his proven “people, process, progress, profitability”