(Reuters) -Getty Images and Perplexity signed a global multi-year licensing agreement on Friday, allowing the AI startup to display the photo distributor’s editorial and creative images across its search and discovery tools.

Shares of Getty, which serves millions of customers worldwide through its brands and vast image library, soared 50% in early trading following the deal.

Under the agreement, Perplexity will integrate Getty’s API technology into its AI platform workflows, enabling users to access premium visuals while improving image attribution.

The collaboration is part of a wider trend of digital platforms signing licensing deals with AI content providers to expand content access while respecting intellectual property rights and generating revenue.

Perplexity also plans to includ

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